by google goggles, it is enable us to search by taking a picture: point our mobile phone camera at a painting, a famous landmark, a barcode or QR code, a product, a storefront, or a popular image, and if  goggles finds it in its database, it will provide us with useful information.

here i will explain about the business model and scamper analysis to innovate and create a new google goggles!

for the infrastructure,

key partners: social medias like facebook, twitter. blogging like wordpress, blogspot. smart phone brands like apple and blackberry. search engine like google, wikipedia.

key activities: search engine, advertising, updating websites

key resources: entrepreneurs, IT experts, business developers, marketers

 for the offers,

customer relationship: user friendly technology, newsletter

distribution channel:

 customer segment: young men and women, IT enthusiasts, information seekers, innovation enthusiasts

 for the financial,

cost structure: RnD cost, marketing cost, salary, website maintanance

revenue streams: ads, sponsorships, partnerships

after conducting existing business model, we were asked to create scamper analysis innovation ways. here is my group’s works!

substitute: substitute the source of information, from google to consumers, to be consumers to google

combine: combine all the information existing from google with the information from consumers

adapt: adapt voice and video recognition system

modify: modify an easier and more sophisticated search engine ways

eliminate: eliminate too many similar ads, so the ads will be more effective and exclusive

rearrange: provide interesting gifts to lucky customers


to be honest, i loved previous session of Creativity and Innovation class. it is about how to think out-of-the-box to create changes from existing products/services to be a new one. in previous session, we were asked to form a group to discuss about how to innovate SBM with S.CA.M.PE.R method?

what’s S.C.A.M.P.E.R method? it is substitute, combine, adapt, modify, put to other use, eliminate, and reverse

we had so much fun discussing about the ideas,  all of the group members were giving their own creative ideas (until i was indifferent whether the ideas of them is too creative, or too insane)

so, here it is!

substitute: i wish to substitute the learning process from study-at-school to be study-wherever-you-want as long as we had internet access. yes! it would be an online school. however, it is only implemented on wednesday-friday. on monday and tuesday we still have to go to school.

combine: i wish i could combine my favorite actress/actors/any figures to be our lecturers during online school. SBM could use a video conference, so that we could interact with our worldwide favorite and inspirational figures through internet

adapt: i wish i could adapt a non stop entertainment concept to SBM, so that we would not never get bored there, and also to prevent laziness to go to college

modify: since SBM had rooftop and it is still unused, i wish i could modify it to be a restaurant-in-the-sky (not only good food, bu good view). and it is definitely no more kantin paksi, but a classy restaurant instead

put to other use: i wish that SBM  is not only can be used for a educational purpose, but it can also be used as a dormitory for students

eliminate: i wish that too many rules could be erased. no rules, but free!

reverse: i wish that lectures could give bonus for every exam’s score we got, so that it can motivate us to study more. the higher score, the higher salary

let i finish this post by saying, amen.


LinkedIn is the world’s largest professional network. As of 31st March 2012, LinkedIn had 161 million members in over 200 countries. LinkedIn helps the professionals stay connected with each other by creating and managing a professional identity and building a professional network.

LinkedIn provides the following categories of solutions to its network members for free: An ability to manage professional identity using tools such as Profile and Profile Stats; An ability to build and manage professional networks using tools such as LinkedIn Connections, Invitations, and Introductions; Access to knowledge and insights using tools such as LinkedIn Groups, Network Updates, News, Answers etc.

The Linkedin Business Model would likely appear as follows:




They are global design consultancy. They create impact through design.





And thanks to Creativity & Innovation tasks for making me realize that IDEO IS THAT COOL! (that I have never wondered before)

Here will be explained about IDEO company deeper, how great is them to make big impact for the other organizations through their brilliant designs,

IDEO is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow.

They identify new ways to serve and support people by uncovering latent needs, behaviors, and desires. They envision new companies and brands, and we design the products, services, spaces, and interactive experiences that bring them to life. They help organizations build creative culture and the internal systems required to sustain innovation and launch new ventures.

The president and CEO of IDEO, once said,

tim brown

“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”

Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren’t trained as designers to use creative tools to address a vast range of challenges.

All of IDEO’s work is done in consideration of the capabilities of our clients and the needs of their customers. As we iterate toward a final solution, we assess and reassess our designs. Our goal is to deliver appropriate, actionable, and tangible strategies. The result: new, innovative avenues for growth that are grounded in business viability and market desirability.


  • Ranked as one of the most innovative companies in the world by business leaders in a global survey by Boston Consulting Group
  • Ranked #10 on Fast Company’s list of the Top 25 Most Innovative Companies
  • Winner of 38 Red Dot awards, 28 iF Hannover awards, and more IDEA awards than any other design firm
  • Ranked #16 on Fortune’s list of 100 most-favored employers by MBA students
  • Awarded the Smithsonian Cooper-Hewitt, National Design Museum’s National Design Award for Product Design

Need conclusion? Creative thinking is all that we need…


HALO! HELLO! ALOHA! BONJOUR! مرحبا ! HEI! CIAO! こんにちは! Привет!

This is the blog I especially make to meet the requirements of Creativity and Innovation, one of the subjects from School of Business and Management-Bandung Institute of Technology

So here it is…I will post ALL the exciting tasks! 😀

Hope you can enjoy!