IDEO_logo

WHO ARE THEY?

They are global design consultancy. They create impact through design.

THEY HELP ORGANIZATIONS DEVELOP CAPABILITIES

THEY HELP ORGANIZATIONS INNOVATE

THEY HELP ORGANIZATIONS GROW

THEY HELP ORGANIZATIONS BUILD BUSINESSES

And thanks to Creativity & Innovation tasks for making me realize that IDEO IS THAT COOL! (that I have never wondered before)

Here will be explained about IDEO company deeper, how great is them to make big impact for the other organizations through their brilliant designs,

IDEO is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow.

They identify new ways to serve and support people by uncovering latent needs, behaviors, and desires. They envision new companies and brands, and we design the products, services, spaces, and interactive experiences that bring them to life. They help organizations build creative culture and the internal systems required to sustain innovation and launch new ventures.

The president and CEO of IDEO, once said,

tim brown

“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”

Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren’t trained as designers to use creative tools to address a vast range of challenges.

All of IDEO’s work is done in consideration of the capabilities of our clients and the needs of their customers. As we iterate toward a final solution, we assess and reassess our designs. Our goal is to deliver appropriate, actionable, and tangible strategies. The result: new, innovative avenues for growth that are grounded in business viability and market desirability.

 WHAT THEY HAVE GOT?

  • Ranked as one of the most innovative companies in the world by business leaders in a global survey by Boston Consulting Group
  • Ranked #10 on Fast Company’s list of the Top 25 Most Innovative Companies
  • Winner of 38 Red Dot awards, 28 iF Hannover awards, and more IDEA awards than any other design firm
  • Ranked #16 on Fortune’s list of 100 most-favored employers by MBA students
  • Awarded the Smithsonian Cooper-Hewitt, National Design Museum’s National Design Award for Product Design

Need conclusion? Creative thinking is all that we need…

Reference:

 http://www.ideo.com/about/

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